As a columnist one of your missions, aside from making as much money as possible, is to be the top writer to experience that status and to generate the most revenue possible with the page views.
The writing "battle" becomes interesting when you are in the top ten list and suddenly the competition starts to write more to rise to the top and regain their lost position on the list
Writing at least ten articles every day is mandatory to lead the list with easiness. This is easier said than done as finding article ideas are hard and the free time to write scarce and the motivation sometimes isn't enough even when all those dollars are flashing on the screen because of your past work. This ten article per day rule is enough to make you publish 300 articles per month and that is just enough to lead the website with a substantial margin.
To write ten articles per day:
1. Select just one topic for the articles. Being the know-it-all does not work on the internet. Newspapers are the ideal place for the know it all or journalists but not for niche article writers.
2. Use Google keyword tool to get a list of short tail keywords that you are going to write about.
3. For every keyword you get, use it on the Google keyword tool to get longer tail keywords in such a number what you have work for life. Google gives you 200 keyword ideas from just 1 keyword. If you use any of these 200 given keywords just once, you get 200 x 200 ideas which is 40.000 keyword ideas for 400.000 articles if you write just ten article per keyword.
4. Write the titles first to organize the ideas.
After the titles just start writing the articles.