Web developers and bloggers are very particular with online marketing, advertising campaigns, and search engine optimization (SEO) to boost traffic. The elements of a good website not only relies on good web design and content, but primarily if the website goals are met.
It is basically important to define the goals of the website. For a sales oriented website, visitors are expected to contact the sales office, order products, subscribe to newsletter, and download files. A good percentage of visitor conversion rates indicates a good web development and success of a website.
What is web analytics?
Web analytics is defined as the process of analyzing the behavior of visitors to a website.
Benefits of Web Analytics Tool
Monitor the return of investment for campaigns, website development, and maintenance investment.