What is the role of the Alexa ranking?
All companies that are related to internet marketing are set to improve his ranking. Nowadays, the audience attracted in different ways. Some prefer to take a good position on the page issuance of search engines; others seek to ensure that their site has been viewed as a greater number of users. In any event, each in its own achieves financial success.
While some webmasters think that the only way to express themselves (to be recognized) is a high ranking in Google, and thus reach their goal, yet there are others who believe that the best places in the Alexa ranking system can be a symbol of success.
What is Alexa ranking?
This rating system created by alexa. com (derived from amazon.com), which basically controls the traffic to the users of different Web sites. The algorithm used to calculate the rating, is quite simple. It is based on the number of visitors who had the Alexa toolbar installed for at least 3 months.
The flow of visitors is based on two criteria: the number of visitors and pages viewed. The number of visitors meant by a number of users who visit a particular site for a day. Number of pages viewed, as the name suggests how many times users view content Alexa.
Alexa.com keeps track of all the details. For example, if a single visitor visits the same page several times a day, his visit will be counted as one.
At the first stage of the ranking are calculated daily web visitors and page views for all sites on the network.
How does Alexa ranking?
Get started simply enough! All you have to do so is to visit the website alexa.com and download / install the toolbar (toolbar Alexa). The toolbar performs a search function, but mainly reflects rating visited site, as well as sites that were visited, which have some relation to visiting the site.
Alexa panel not only displays information, but also sends data to the core.
Thus, each time you visit a Web page via a web browser (Internet ex. IE, Opera or Firefox), the server sends information along with your IP and the page you are looking at. These data are collected from all users who installed the panel Alexa.
The lower the number that determines the Alexa ranking, the better. Most people think that if you reach the numbers 100 000, it means that your site is large enough stream of visitors.
What are the benefits of the Alexa ranking?
In contrast to the ratings Google, the lower the rating number, the better. It helps webmasters and advertisers to see the true potential of your website on the marketing level.
The better your Alexa ranking, the more likely it is that your website will be purchased ad space.
Home pages or blogs are perceived and evaluated under the same conditions as regular Web sites. They even have an identification mark (*) (in the form of stars).
Thus, Alexa ranking offers you information about your site. And a good way to optimize the search process.