If you have been lured by the frequent musings of autopilot money with an IM business, then it's best to get out of that mindset. Avoiding usability mistakes means you cannot take a hands-off approach to your business. Maybe you would love to have a web business that will earn for years, or you want to be dominant in our niche market. Optimizing for high performance usability will not only get you where you want to be but also get you there faster. Keep reading this article so you can learn about three usability mistakes to avoid.
It's easy to get carried away with the great theme you have in mind for your sites - with all the great colors. What amazes me so much is to still see serious businesses using white text on black background. Color is one of the most important usability items there is because people react strongly to color. The simple and smart approach is to use colors appropriate for your audience. Then, you need to use colors that go together well or have a pleasing affect because they complement each other. The most recommended background, for business, is white and with black text.
You have navigation on your site but users do not necessarily use it. What many people use is the search function that's usually found at the top of each page, so this is simply covering all bases with your readers and it's easy to provide. Also, sometimes people are looking for something specific and try your navigation structure, first. If they cannot find what they're looking for, then they'll use the search bar function, and if you don't have one, then guess what they're going to do? Some usability features are quick and easy, and there's really no excuse for not having search ability.
Using images on your mobile site version should be done very carefully, if at all. The reason has to do with the limitations of the mobile site structure and resources. Since hand-held resources are slim, images can easily cause browser loading and display problems. Also, some users will disable images to keep data usage fees to a minimum. What invariably happens is images will not look the way they will on your main site. Unless there's a truly compelling need to have an image on your mobile site, then it's best to avoid them completely and focus on content, or text.
The difference between low bounce rates and high time on site and the opposite is eliminating usability mistakes. This implies your traffic is well-targeted and those basic requirements. Poor traffic quality cannot be saved by the terrific usability structure. Just don't think this is a magic bullet although it can seem that way when all else is optimal.