You have finished your first novel and you are very excited but the main challenge for you is how to market it You want everyone you meet to read it and share with you their thoughts about the novel.
Getting your first novel on the market can be quite challenging as a new author, however with a good strategy you can make it a success. The following are some helpful tips on how to market your first novel.
Tell the people within your circles about your novel
One of the best marketing strategies is to use the people around you to market your novel. You need to have an audience even before the novel is released. Telling close friends, family, colleagues and acquaintances about your first novel, will help you to market your first novel using the “word of mouth” technique.
You can give out a few copies for the people within your circles to read the novel as a way of getting them to market the novel for you. Inform your friends and family about the progress with the novel when it will be published and when it will be available on the market.
It is also important to get reviews about the novel, ask the people who have read it what they think about the novel and what was the most exciting part of the novel. Such information should be included on the on-line stores under reviews of products as a way of marketing your novel.
Remember that customers who shop on the on-line stores like to read reviews about products before buying it. Good reviews about your novel will help you get a larger readers audience on-line.
Create a campaign
Branding yourself as an author by presenting yourself before potential readers is a brilliant strategy of expanding your audience. You can make appearances and give brief talks about your novel to potential readers such as college students, fellow authors among others.
You must first of all know what your target group is; this will help you to present your novel to the right audiences.
For example, if you are writing about a romantic story it may be inappropriate to target scientific readers or authors. You are better off looking for an audience that is interested in arts and will appreciate your novel better.
Write down a marketing strategy
For a successful marketing campaign, you must write down what you are going to say to the audience. This should include the introductory part, what your book is about and what your target audience is.
You should also include in your marketing strategy when you intend to start the marketing campaign. There are several methods that you can use to market your first novel such as Face book, Twitter and other social networks that you are a member to.
Bookstores are also a great place to market your first novel. Find out what it takes to display your novel in the various bookstores both on-line and offline.
Amazon and eBay are among the on-line stores where you can market your novel. Joining blogs for authors or writers is also another great platform to market your first novel.
Make your novel available in various formats
In today’s world of technology you can avail your novel in various forms such as eBooks, kindle, and PDF format among others. When you make your novel available in various forms it will increase your chances of reaching a much wider audience than just having the novel in print form.
Have a copy on you at all times
You never know who you are likely to meet across the street. Make sure that you at least have a few copies on you wherever you are. Talk to people about your novel and encourage them to read it.