Increasing visitors to your company’s website can be done offline through many methods. You don’t need to be online all the time to promote your website to increase the traffic to your company’s website.
The following are seven offline activities which can increase visitors to your company’s website.
1. Company stationery
Make sure that your company’s website address is printed on all company stationery like on envelopes, fax cover pages, files and writing pads. You can even order other stationery like pens, pencils and staplers with the company’s website address printed on them.
2. Printed literature
Most companies would have newsletters for their staff as well as their customers. Make sure that these newsletters contain the company’s website address. And if your company also prints brochures or flyers, don’t forget to include the company’s website address on those too.
3. Website review
Write a review of the company’s website in your company’s newsletter. Create a regular section in the newsletter where you submit articles about updates on the website or any major changes to the website. You should also direct your newsletter readers to go to your website to get information on changes in the company and on new products offered by your company.
4. Website address
Make sure the website address of your company is something that is easy to remember. If it’s difficult to remember then your customers won’t find your company’s website easily.
Be sure to use the name of your company in the url. If your company is Hazel Holdings, make sure the url address is hazelholding.com. Make it short and easy to remember. A dot com address is more popular than a dot net or dot org. So make sure you get a domain name with a dot com address.
5. Voice mail
Sometimes a customer wants to get information about your company after office hours. If you have a twenty-four hour help line, then your customers will get the answers they need but if you don’t, leaving your company’s website address on the voice mail would mean that customers can still get information about your company’s products and services even after office hours.
6. Radio interview
If you get the opportunity to be interviewed on radio, take advantage of this to promote your company’s website. Repeat your company’s website address several times while answering an interview question.
7. Promotional materials
Print your company’s website address on all promotional materials that your company produces. These promotional materials are then distributed to customers for free. The best promotional materials are those that the customers can use near their computers like a mouse pad, notepads, stickers and so on.
The above seven offline activities can definitely help in increasing visitors to your company’s website. These may be things that you’re already doing but you may have excluded the company’s website address. So all you need to do now is to include your company’s website address in all the above activities.