When we were in school, we were taught to write in concise and precise manner. However, when we write for money, we learn seo optimization techniques. Knowledge of seo optimization techniques change our writing style.
In school, writing simply was especially true when it came to science subjects. Nobody had the time to read a lengthy passage on a simple science experiment.
We just had to write our observations simply.
Even when we were having literature examination, we were told to write reasonably long. We should not waste time using 1000 words when 100 words sufficed.
Many people still use the same techniques when they write online for money.
They do not understand why they cannot get views when they have better command of English, and they have better information for readers.
The reason is that they do not use seo optimization techniques.
What are some of the common seo optimization techniques for online writers?
1. Word count
An article needs to have an average word count of 400 to 1500.
Anything shorter than that will find it hard to get readers from search engines. If you can use 100 words to convey your message, you have to lengthen it to 800 words.
That will ensure that the readers who search for the keyword phrase will read the content.
No matter how good your information is, no matter how well written your article is, it does not benefit anyone when people do not know of its existence.
Writers write for readers. If no reader comes, then the writer has failed in this communication mode.
2. Keyword phrase.
In school, we were told to use simple words, and used It, and They to simply the sentence.
However, keyword phrase must occur with a keyword density of 2% for the purpose of seo.
That means you use the keyword phrase once in the title, once in the tag, once in the introductory paragraph, once in the conclusion, and a couple times in the main body.
If the content has 800 words, you are expect to use at least 16 sets of keyword phrase.
Additionally, many writers with good seo optimization techniques have a set of primary keyword phrase and a set of secondary keyword phrase.
Both are related.
For example, the primary keyword phrase is how to make money online writing articles. The secondary keyword phrase is online writing.
That is why you see many lengthy content online that conveys little information. The seo optimization techniques cause a change in our writing style.
All of us have to unlearn the writing techniques we learn from school, and relearn seo writing.
We have to adapt in order to make money from article writing online.