Many people say that Google is the best search engine on the Internet. It is not easy to get indexed by them and it is even harder to use particular keywords to optimize a website for search engines. The basic notions for using keywords are not hard to follow. However, it is recommended to use a SEO consultant in order to get a high rank for a website.
The first step for using relevant keywords is to find ones that are not necessarily general, but the particular ones according to the niche used are recommended. The keywords must be inserted in every important part of the website: in titles, in links, in content and in the name of images. It is important to think about the words people would use when they search something belonging to a particular niche.
As many experts say, putting the keyword in the title tag and in the header has a high importance. The Google crawlers have an algorithm which detects the over usage of keywords, and for this reason it is recommended to use only a limited number of them. Too many keywords will look as spam and this will be detected by the crawlers.
A good starting strategy for website optimization is to put links to the old pages of the website in the newest articles. In this way, the traffic would be maintained and the old pages would always have readers. Experts say that the anchor text should be search engine friendly. However, putting too many links can be annoying for many people, so a limited number of links is required.
The crawlers can search for text, but cannot see words from pictures. People should associate the words with the pictures. The text near the images is very important for search engine optimization. The name of the pictures is very important, so the images must be named after what they represent. Giving a random name to an image is one of the SEO mistakes that can be made.
Instead of trying to optimize the content themselves, article writers and webmasters should consider hiring a SEO consultant. An expert in the content optimization field may be a recommended thing, at least once, when the first articles are prepared for publishing. After this, people may learn from the professional and try their own approach and make the optimizations that are required on their own.