It happens to put a website today is very cheap and put a virtual store may even be free. Being so cheap internet access that produces an oversupply.
Your virtual store to compete with hundreds of thousands of existing websites and many more are created every minute.
The main objective therefore is to get visitor traffic to my website before thinking about selling something. The issue is much like a physical store.
If you open a shop and no one goes to local then do not sell anything for more good your product.
Getting to convince people to visit your website is then the main goal of any sales strategy to make money online.
One way is by marketing campaigns such as Google Adwords system. These campaigns, however, are expensive.
Another is generating visitor traffic to websites recomentado being respected. Important strategy in this regard is to write to online media and bloggers to write and recommend your product over the Internet.
Your website must also meet a number of optimizations to be easily found by search engines like Google (this is known as SEO and SEF). Supplement your website with valuable content articles for your visitors can also be a very good strategy.
Luck and plan your entry to the Internet with a plan specifically designed to get visitors to your website and to sell and make money immediately afterwards, that is the order and not the reverse.