The visit was in fall 2011 as browsing the SkyMall catalog Finovate. I have many services and products that looked interesting to see, but wondered if you live as long as the hype. The Finovate conference, that the old, to publish the report online bank NetBank's blog, which brings together dozens of companies to organize demonstrations of 7 minutes to investors, bankers, analysts and FinTech to nerds. I've heard, 63 demos in two days and came back here id a very good picture of FinTech.

Let's start with companies that begin to deal with enormous problems. My favorites are the companies that help raise capital for small businesses want. As you know, small businesses create more jobs and a lot of questions to obtain credit reports in this market risk. Weemba is a kind of mash-up of Fb and Lending Tree. Social community generates leads for lenders, borrowers of control, however, the data show, and notifications only when the lender an interest that will have the bite of the loan. Weemba must be paid by the lender after it reached a settlement with the debtor. The only site launched in August so we should see if it has to offer can be. The capital is clear the problem of credit from a unique perspective. Loans to entrepreneurs is different contractor. The Seattle company led by businessman Andy bag technology to optimize the course of the loan application and the recommendations of the capitalists and business angels veteran buyer of technology to support trading high. The Renaissance is a network of cash loan peer-to-business with JAS scoring system (pronounced "Jazz") says the company offers its customers a more predictive model to assess whether a small business can return their loans.

Therefore, the products of many companies that deal with the financial institution rewards programs. Offermatica, Swipely FreeMonee must reconfigure Cardlytics ACTIVEPATH Carter and Trade and the package of rewards in one way or another. I could not help, you should, however, the current article in the Wall Street Journal, detailing the carnage to do each day and the number of sites face similar unrest could reach the companies in the business of the prizes. He is smarter than the rewards programs must be processed digitally, but I see that it becomes a sports changer for the banks or building a great loyalty, because everybody could do it.

I was hoping BankSimple exaggerated. I like the idea of ​​a group of businessmen Scrappy beat bank interest in innovation and the roots of tears. Unfortunately, the company has an elegant application strictly prohibited and is not going to push an idea of ​​how simple bank plans to attract customers and thrive in a bright room demos.

Transparency Laboratories Finovate slang better. Founder David Hirsch discussed the "positive impression of the genome" - the period of the company for the legal jargon in financial arrangements. The company has a product that is decoded by the confusion and documentation necessary to reduce the customers' money in plain English. It's a nice concept, but I would like to see an actual demonstration is not a good selling point.

Many companies focus on youth. It's crazy for a number of reasons: children are not the property make the effort, a profitable business, banks are not enough to have fresh bottle teen spirit for fun and profit, the parents have no time for money constantly Education and Youth used to resist all efforts to be taught. If you really want to inform young people about cash, from the pre-university and combining finances in the arithmetic program. What looks more like a very good program with excellent social issues.

Of course, we all have to endure through a template. A practical guide for a rough demo, winning awards, even if your business is a dog. Guard bill, dynamic, FamZoo eToro FeeFighters, LearnVest, and private capital Offermatica oFlows won the "Best in Show" in the fall of 2011, Finovate chosen by the participants. I'll delve into each company, to the posts below, but I think there both winners and losers in this list. In short, the market will decide. Just look at the restructuring of debt. The company has a demo in the fall Finovate 2010 is an Internet marketplace to auction the company can get its accounts receivable, cash. Great idea, but it is not sexy. The company has not won "the biggest to date", but better. Presented last week stock trading in New York, took an interest in trade receivables and a joint program to make the commercial offer in the company of assets.

A marketing consultant friend of mine who did not attend the conference, the moderator asked if the life insurance business, that is convenient to treat newcomers at the forefront of openness and competition in former college an industry. It has a high level, not about life, but to know how money in general. Applications for awards, financial education and social graph mining buyers are useful activities. You're not the type of financial innovation, the company could more aggressively or to redefine the economy. I'm wanting more views on FinTech.