Difference between direct and indirect marketing is really simple. Direct marketing is when costumer gets to hear about the product or service from a person. In-direct marketing is when costumer hears or reads about it from a advertising poster, radio etc. Experts have said that we see sub-conconsciously about 1500 adverts on every mile we walk in a city ceter what has population more then million. It is quite alot, but we just don't pay enough attention to them to remember most of them. Thats why it's really hard to be noticed with your advert. That advert has to be tottaly different to all the others to get noticed. Another minus about in-direct marketing is that it's usually really expencive. Espescially on TV or radio. But you can't never actually say how many costumers did you get with one certain advertisement campaign. Major companies spend silly amouths of money marketing true advertisement. I know Sky TV in UK is spending about 70 million pounds a year. What is certanly a lot.
Direct marketing like door to door campaigns or supermaket stands are much more useful to me. In most cases you only pay your employee who has made a sale, so made money for you. You know all most exacly how many costumers did you get with certain campaign. As an example when I was working door to door. I visited hundred houses in each day, so they got the advertisement for sure. Next I made atleast 3 sells every day. What made me 150 dollars. Company I worked for got 300 and paid 150 for me. Everybody was happy. I will not say it was easy work. But it is certanly a interesting work. You never know who's gonna open the next door for you. Thats what made it so interesting. Ofcourse I had days when i wished i would have staid in bed. But over all it was really cool job. I've had about 20 different occupations in my life and that was one of the top five for sure.
So I would call direct marketing much more useful. Cheaper, more percice and easier for custumer to understand. Facts!
Ofcourse it is just my oppinion on things. I would love to hear some comments what would maybe make me to change my mind. Thats why I share my ideas here, to get feedback what would make me think. There is certanly more clever people in the World then me. If you have something to say about that column please let me know.