After creating and designing your beautiful website, you want people to come and visit it so that they will buy the affiliate product that you have on your website or click on the Adsense ads or join your mailing list.
Whatever the reason for creating your website, one thing is essential in achieving your goal. And that is targeted traffic. Without traffic, your website might as well cease to exist.
There are many ways you can drive targeted traffic to your website and one of the free ways to do this is through article marketing.
Article marketing is a strategy for driving traffic to your website that is used by many webmasters. What you need to do is to write short articles that are related to the topic of your website, submit them to several article directories and then wait for visitors to come to your website.
This traffic generation method is a long term strategy. For as long as your articles are in the directories, people will read them and will choose to come to your website through your articles.
But of course, you cannot just write any article to drive traffic to your website. There are certain criteria that you must satisfy. Below are four of the most important factors you have to take into account when generating traffic through article marketing.
1. Provide information
The articles you write must be informative. They must provide your readers with good quality content. They must create an interest in the topic and arouse a curiosity in your readers to visit your website to find out more information.
2. Don't write a sales letter
Your article must never sound like a sales letter. It must provide valuable and relevant information that the reader is seeking. If the reader likes what you've written, he'll want to know more about it and will therefore go to your website.
3. Write regularly
Don't expect to get tons of traffic by writing just one article. You must write many articles to be noticed. You must saturate your niche topic with your articles. This way you'll get more exposure and therefore more visitors to your website.
4. Write an enticing resource box
If you write "Click here to go to my website", you might get one or two visitors to your website or maybe not. Persuade your reader to come to your website by writing for example "Losing weight is an uphill journey but I have discovered a method to do it simply and quickly. I explain exactly how at my website." Writing your resource box this way will arouse the reader's curiosity and he will click to go to your website.
Just creating a website does not guarantee traffic. Article marketing can give you the long term benefit of driving traffic to your website. Write informative articles and not sales letters and write many articles and provide each one with an irresistible resource box and you'll be able to generate more traffic through article marketing.