A Keyword is the word that people type into a search engine. These words can be single, but also be a combination of words. The keywords that are used the most should be used in the text to attract search engines to generate visitors. The first thing to do is to find out how people are searching on the Internet.
You can think of the following;
• Visiting of social networking sites
• Visiting of Gaming sites
• Compare items online before purchasing them
• Search and book travels
• Search for information to be used at school
• Downloading of music and games
Starting point for determination of the necessary keywords is to determine the audience of the website, or article, and the text that will be written for it. Then make a list of possible search words and check with a keyword tool how much these words are used in the search engines. Compare your keywords with the competitors and visit the first three websites that come up for each keyword that you have typed in.
Keyword density is the amount of times that a keyword is used in the text and should be around 5 to 10%. A higher keyword density could be seen as spamming by some search engines. Most people are still making the mistake to think that putting the same keyword as much as possible in the text would bring them more visitors. This is absolutely wrong and most search engines will treat the text as spam and this declines your SEO rank dramatically.
The Top 15 Keywords
The current top 15 keywords that are searched the most on the Internet are listed below.
My advice is to spend some time to check the search ratings for your keywords with a tool like the Google Keyword tool and use these words in your text with a density of around 5 to 10 percent.