Generally if we look at the keywords, they are the terms and phrases which is used by the users when searching the major search engines. Generally these keywords are the key determining factor in how you rank in the search results among many of the major search engines.
Mostly search engine optimization is the way to select the right keywords for your business, products, or services. So most important factor in SEO is to understand whom you are targeting.
It is most important that you choose keyword phrases that are going to bring traffic consisting of customers. Generally people think there keyword is the perfect keyword phrase, but it may be the case that it is not used by the target market. That’s why it is so important to research and validate your keywords.
Generally if we see our content there are keywords which are been focused to specific area , but to your every content if you were to focus on the same set of keywords on every page, then you would hit only one small portion of your traffic because you are only going to hit those same keywords over and over again.
The things you need to do is have a list of all possible keyword phrases. For example, if you have two product to sell , you can create a keyword list for each. Some keywords will be shared across the lists, but it is important to understand that the people looking for one topic are not necessarily the same people looking for another topic , and as such they are going to use different keyword combinations in their searches.
Generally follow below 4 techniques to develop a powerful list of search keywords :
1. Survey, and review promotional material.
2. Review competing and industry-leading Web sites.
3. Assess your Web site traffic logs.
4. Use keyword suggestion and evaluation tools.
Generally use text documents and spreadsheets to record your list of keywords , because it makes easier for you to sort or filter.
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