how Box office collection review affecting bollywood movies?

Now days bollywood movies are making huge money and new records for collecting money.

Now days most of bollywood movies are of big budget around 100 crore. And there is a competition among movies about first day collection and first week collection. In 90’s or 80’s critics gives start rating on movies by reviewing story, direction, acting, music etc but now days critics are only talking about first day collection, weekly collection etc.
In 70’s Bollywood had made a history by giving blockbuster movie Sholay ( star cast Amitabh Bachhan, Dharmendra and Sanjeev kapoor) after that hundreds of movie released but in 1995 Dilwale Dulhaniya break the record of sholay so it took around 30 year or 3 decades to break the record of SHOLAY.

But now days every year records are breaking like 3 idiots record broke by My name is khan again that record broke by Dabang. But on what basis ( mainly on the money collection).
So now days its very important for producers to get back their money on first month itself.
There are several ways for making money for producers rather than ticket selling and music selling now days they are selling copyrights of promotional videos , selling their music and songs ring tones to mobile companies, posters, T-shirt and many more for making money.
Also day by day number of movie theatres are increasing which is another advantages for more collection of money.

Last week Ek Tha Tiger movie released which collect around 100 crore from India and 25 crore from abroad in first week it self which is another record and it is going to break all records of 3-Idiots and my name is khan monthly record.

The reviews of the first day collection also affect for coming week as people will have very anxious about to know what is there in the movie for which it broke all past record.