I was talking to a few members earlier in the ExpertsColumn chat bar, I promised them that I would go ahead and write an article detailing how your earnings are calculated and what can affect your earnings either in a positive or negative way.
So, let's get started.
How are my earnings calculated (What creates the basis for my earnings)
Your earnings are calculated on various factors, all placed into one big bowl and stirred to create your final earnings summary.
The most obvious factor that affects your earnings is the country that your visitors are mainly coming from. For example, if your visitors are mainly from India you will earn less than if they were to come from the likes of America and England.
Another factor is the quality of the article. The better the quality of the article, the more you will earn and the more views you will get. Many members find this strange to understand and how the system would determine what a quality article is, it's actually fairly straight forward. The higher your article ranks in search engines (Google, Bing, Yahoo etc...) the system would think your article is higher quality, simply because search engines rank on mostly the quality of the content, so the higher your rankng in search engines, the more you're likely to earn. Obviously, as seen in the past, Google can rank certain pages incorrectly, but this isn't a big deal, as the other earning factors compensate for it.
Ad revenue, this is a controversial one. The website (ExpertsColumn) can't pay out more money than it earns, alongside that, it also has to make a profit and cover hosting and domain fees. The more revenue generated via the advertisements shown on articles, to visitors to your articles, the more money ExpertsColumn makes, therefore pushing up the earning rates for the overall members.
How do I earn more
You can earn more money on ExpertsColumn by promoting your articles, but make sure you're promoting them on the right websites. Try and get as many American and English visitors as you can, because they will earn you more than say Indian or Chinese, because that is how the advertising industry works.