Blogging is not a flash in the pan. It has officially existed far too long for it to be considered merely some quick trend. It's been around longer than social media and it isn't going away any time soon. These days pretty much everybody has a blog. In fact, these days more businesses than ever are starting them up as a means of promoting their services and products. You should be among them, even if you are running an offline business and not an Internet Marketing business. Here is how and why you should build your own business blog.
One of the easiest ways to blog is to talk up the different ways you are helping to build your local community. This can be done even if your business is Internet based but it is definitely easier for offline businesses who regularly participate in or sponsor community events. Talk about the different things you're putting together. Talk about who you are sponsoring and why. Have you sponsored a Little League team? Publish a post with a picture of the jerseys you bought. Talking about how you participate in your local community doesn't just give you material for blog posts. It helps endear you to your local community members and makes them more likely to buy from you.
Whenever your business has a promotion or a sale, make sure to publish a blog post or two about it. It's good to start talking about the promotion or sale about three weeks ahead of time. You don't need to mention it every day, once a week will do. This gives people time to plan. It also gives you ideas for blog post material. Then, once the sale or promotion is over, you can write a wrap up post talking about how everything went. Coming up with material for your blog isn't as hard as you thought.
Are you developing a new product? Are you offering a new service? Do you particularly like something that you are offering? Create a blog post that talks about whatever that is in great detail. This accomplishes a few things simultaneously. It gives you material for your blog which makes updating it easier. It also gives that particular product or service more press and helps drive up interest in it. From there you can count on getting more people to buy from you. It's a win-win-win scenario for you both in terms of blog updating and your profit margin!
There are all sorts of reasons that your business needs a blog. We've talked about that here. We've also shared some hints for blog post ideas that you can use. These ideas don't just help you get a good start with your business blog. They can be used over and over again both for post ideas and for helping to increase sales.