A forum is a place where like-minded people gather and discuss topics of common interest. It is also a place where people look for answers to their problems. As such, forums are good places to look for hot topics that can become profitable.
Here is a place where all the targeted traffic is found in one place. Here is all the traffic that you need for your website. If your website is about cooking, you can bet that there are many cooking forums online now discussing everything there is about cooking.
Besides being a place to seek hot topics and finding targeted traffic, there are other benefits of forum marketing that can help you promote your website and drive even more traffic to it. Below are three benefits of forum marketing that should encourage you to embark on this promotional method.
1. Helping others
If you’ve been around a forum for quite awhile, you get to realize that you’re able to help some of the members with their problems because you have the knowledge and the expertise. Otherwise you won’t have a website about the topic of the forum.
Do not start out promoting your product. The people in the forum don’t know you yet. If you immediately recommend a product, they’d ignore and even shun you and that’s the end for you.
Start out giving helpful advice and sincerely try to help the members with their problems. It will give you a sense of satisfaction if you know you’ve helped someone and in the future they’d also remember you and will choose to go to your website.
2. Free education
You can learn a lot of things from browsing through the topics that are discussed in the forum. You’re able to learn about things that you would normally have to pay to learn.
Some of the members are very knowledgeable and you can gain from their knowledge and experience. So take advantage of your membership in the forum by learning as much as you can.
3. Back links
The links that you’ve left in your signature file as well as your profile page will be recognized by search engines and will therefore raise your ranking. Therefore, it is useful to become a member of more than one forum; the more the merrier. But be sure to participate regularly in all the forums.
If your intention is to get back links, use the forums that do not have many members. For driving traffic to your website, use those with at least one thousand members and ten thousand postings with at least ten to fifteen postings a day. The more posts per day you find in a forum would mean that the forum is active and you can get quite a bit of traffic from there to your website.
You can check these statistics on the forum’s homepage. Most forums would display these statistics so you can decide which one you want to participate in actively and which one you want to use for back links.
The benefits of forum marketing are many especially for driving traffic to your website. You get to help others and get a free education at the same time. Search engines would also raise your rankings by the many back links pointing back to your website. With all these benefits, forum marketing should be one method you should use to promote your website.